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Crown Royale Dog Grooming Products was founded in 1983 when AKC Breeder & Handler Allen Levine asked his friend Nick Scodari, a formulating chemist, to create a line of products that would be breed specific and help the coat to best represent the breed standard.
- Professional Quality
- Family Operated
- Made in USA
Crown Royale Magic Touch Grooming Spray Formula 3
Crown Royale Magic Touch Formula 3 is the ultimate finishing spray for the show dog! Formulated with conditioners, optical brighteners and silicones, this spray gives luxurious sheen without heavy build-up, repels dirt, and prevents coat matting.
- For full bodied texture coats
- Gives a natural sheen and enhances full body texture
- Shampoos out easily
- Made in USA
How to Use Crown Royale
Step #1 - Bathing
Select the Biovite Shampoo for your dog’s coat type. Wet your dog’s coat and apply Biovite Shampoo liberally, massaging well to create a good lather. Rinse well until the water runs clear. Repeat if desired
Step #2 - Conditioning
While your dog is still wet, apply Condition Plus liberally, massaging into the coat thoroughly. Leave in the coat for 2-5 minutes, then rinse thoroughly until water runs clear
Step #3 - Drying
Towel dry or blow dry the coat, brushing in the Magic Touch Grooming Spray formulated to your dog’s coat type. No rinsing necessary, Magic Touch is a leave-in product that cuts static and repels dirt.
Chanel
Reviewed in Canada on March 20, 2025
I love that product! Never brush my dogs without spraying it. And it smells really good!
Caitlin
Reviewed in the United States on January 20, 2025
Gives my poodle's coat a nice crisp texture for scissor work. Smells great too!
Kat
Reviewed in the United States on July 14, 2024
Works great on our new puppy
Kristyn W.
Reviewed in the United States on June 26, 2024
This product has been a lifesaver for me. I have a rough collie so he tends to get matts and tangled in his hair a lot. This has made it so much easier to brush him. It feels like a conditioner so when I spray it all over his hair the brush glides right through. Some spots are a little harder and take a couple of sprays and brushes but it's definitley better than trying without the spray. I 100% recommend if you have a long haired dog
Cameron Stahl
Reviewed in the United States on May 17, 2024
It smells like an elderly man living in a Victorian. I don’t hate it but it’s not the most inviting scent, smells like an old person, and it’s a pretty strong odor.
R. Hraha Jr
Reviewed in the United States on May 10, 2024
Best product I’ve found for grooming tangles out of my toy poodles.
SLW
Reviewed in the United States on October 16, 2024
This spray is a miracle to help remove mats and tangles. Just spray to wet the hair and then comb through carefully -- my dog is much more amenable to being groomed with this. Also it smells wonderful!
L
Reviewed in the United States on June 25, 2023
Purchased this as this was breeder recommended. I have to brush my dog every single day to prevent matting and this does the job perfectly! Easy to spray and brush through, helped u tangle some knots, left her looks fluffy and less dirty. The scent is more like a cologne spice and is mild, but noticeable. I would recommend getting the smaller size of this if you’re sensitive to smell to ensure you like it. I like it so it works for me!
Jeana King
Reviewed in the United States on October 19, 2021
I like it. This stuff is slick and can help break up certain levels of matting if it's not too bad and still requires some level of brushing and breaking up. Sometimes I'll use it in the brush out phase.My next favorite thing? This help lift up that last bit of shed after a deshed bath. This works better than similar products around the same cost.This adds an amazing amount of shine and makes color pop.I find this level pretty versatile in moderation between a crap ton of breeds. Sometimes I'll just mist in the air over some dogs and that's enough (covering their eyes of course). If the coats really short probably not gonna work. I don't own my business/work place so when I buy stuff out of pocket I wanna see how far it can go. It can go pretty far and I really feel I'd only buy lower levels of this for certain breeds. Hasn't looked over done, even with scarce use, but on a few breeds. Pretty cool.Soft. Who doesn't like soft? It doesn't take much of the spray, but it helps the rough feeling stuff go away (except dogs that are supposed to be rough coated).The smell isn't bad. I'm not a fan of it. It really is like old spice with a hint of fabric softener. It's weird to me and I'm not a fan, but I'll accept it. The smell doesn't linger for long. Most of it fades away (it's strong at first) and is very mild after like 15 minutes. For what this can do for a dog looking a bit rough I'll deal with the fragrance. I always make sure to put it on the dogs coat about 15 to 20 minutes before the pet goes home. It's not foul or anything like that, but it's just not my flavor.I personally don't think it's a fake product or knock off. I'm on my second bottle and it's done all of the things it's supposed to do. Both times I had gotten the spray nozzle.Love it or hate it this product helps in a pinch and I like it.
Dawn Adams
Reviewed in Canada on June 30, 2020
Nice smell and is a good product.
Leo
Reviewed in Canada on November 26, 2020
This is the best grooming spray that I use on my Sheltie. I would not use any other at this point. I have used this on two other show shelties and now have another one. Even thou I am not showing because of Covid-19 I still use this to keep my boy looking his best and he struts it. Love all the Crown Royal products. Yes I highly recommend this produce for grooming your dog.
Jenjn
Reviewed in Mexico on November 2, 2019
Llegó chorreando el producto y tardó demasiado en llegarEl producto es de muy buena calidad y el resultado es lo esperado para el alto precio que tiene
Russell
Reviewed in the United Kingdom on October 11, 2018
Brilliant grooming spray easy to use leaves the coat in super condition.
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